Marketing1 hr 13 min
How to Shoot 20 Videos in One Day
With Heba Shaikh, Founder, Seen Socially
Heba Shaikh turned redundancy into a media agency. She breaks down batch content planning, what Instagram and TikTok each reward, and the hard parts of hiring.
From the show notes
Heba Shaikh, the founder of the media agency Seen Socially, joins us to discuss the unfiltered realities of building a business. Heba details how being made redundant after only three months at a job in the UK led her to launch a full-service media agency, offering social media marketing, content creation, graphic design, and more.
Email: contact@seensocially.com
Timestamps
- 01:02Welcome & Introduction
- 01:28Introducing Heba Shaikh and Seen Socially
- 02:08The Journey from Redundancy to Business Owner
- 02:15Background in Fashion Design in India and Dubai
- 03:41Getting Made Redundant After Three Months
- 04:25Turning a "Stupid Hobby" (Editing Reels) into an Agency
- 05:34The Feeling of Achievement as a Founder
- 06:14The Worst Times Are a Blessing
- 06:56Explaining CAD Drawings and Tech Packs in Fashion
- 07:49Working with a Couture Fashion Brand in Saudi
- 08:30Family Background in Manufacturing for Primark & Dorothy Perkins
- 09:30The New Startup Package Idea (Pre-Launch Services)
- 10:33What Really Got Heba into Social Media: Creativity and Storytelling
- 11:11The "One Day, One Shoot, One Month of Content" Service Explained
- 12:00Instagram Demands Quality vs. TikTok Demands Quantity
- 13:38Why Startups Need Good Content
- 14:40The Core Difference Between Instagram and TikTok
- 15:38How to Film 20 Videos in One Day (Batch Content Strategy)
- 17:03Planning is Everything for Content Creation
- 17:42How Long Planning and Prepping Actually Takes
- 18:28The Importance of Props, Lighting, and Shot Lists
- 19:27Comfortably Filming 20 Pieces of Content in One Day
- 20:40Why Planning is Key and What You Pay the "Big Bucks" For
- 21:16The Long Process of Editing Content
- 22:38The Biggest Challenge: Hiring Employees in India
- 24:53The Account Manager Working for "Other Clients' Work"
- 25:23The Real Reason for Hiring Remotely: Money
- 26:45Why the Business Isn't Growing (Heba Does Most of the Job)
- 27:01Strategies for Hiring in the UK (Apprenticeships/Internships)
- 28:30What Heba Needs: A "Second Me"
- 29:58The Unfair Expectation of Hiring One Person for Two Jobs
- 31:55The Client Who Said, "You figure that out."
- 34:03The Importance of Open Communication in Client Relationships
- 35:15Pushing Through After Losing the Biggest Client
- 36:58Planning to Hire Her Husband for Finance and Sales
- 38:04The Fear of Losing a Client Due to Money
- 39:39The Need to Put Egos Aside and Grow the Business
- 40:32The Worst Thing About the Industry: Hiring (CVS, Firing, Not Being Able to Rely on People)
- 41:21Unfiltered Hiring Advice: Why Hiring Women from India Has Been So Hard
- 43:01Recommendation: Hire Men (Cultural Difference)
- 44:17The Best Thing About the Industry: Free Food and Gifts
- 45:16Why Your Social Media Image (Digital Footprint) Matters
- 46:53An Example of a Brand with an Amazing Digital Footprint: Odd Muse
- 48:15The Power of Showing Vulnerability and Behind the Scenes
- 50:46Dealing with Overwhelm and Crying
- 51:24What Services Cost: Why Social Media Management is £2,000-£3,000
- 53:19Aggressive Community Management for Brand Awareness
- 54:48Creating Custom Packages for Startups with Small Budgets
- 56:17Using a Social Media Calculator to Determine Pricing
- 57:35How to Start in the Industry Today (Learning, YouTube, Free Services)
- 58:56Equipment: Why a Smartphone is Better Than a Professional Camera
- 59:30Why Professional Content Performs Less Than iPhone Content
- 01:00:52Funding the Agency and Equipment
- 01:02:18Quitting the 9-to-5 to Focus on the Agency
- 01:03:49Is Batch Content a Creativity Killer or Multiplier?